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ÃâÆÇÀÏ  : 2023-01-20
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¡®³»ÀÏÀ» ¿©´Â »ýÈ° ¼ÓÀÇ ÁöÇý¡¯¶ó´Â Ã¥À» Àú¼úÇϽŠÀÌ°æÀÏ Áý»ç´ÔÀÇ Ã¹ ÃâÆÇÀ» ÃàÇϵ帮¸ç, Áö±Ý±îÁö µµ¿ÍÁֽŠ¿¡º¥¿¡¼¿ÀÇ Çϳª´Ô²² ¿µ±¤À» µ¹¸³´Ï´Ù.

 

ÀúÀÚ´Â Á÷Àå»ýÈ°À» ¼º½ÇÇÏ°Ô Çϸ鼭µµ Æò¼Ò¿¡ µ¶¼­¸¦ Áñ°Ü ÇÏ°í, Áö¹æ ÀÏ°£Áö¿¡ Ä®·³À» ±â°íÇÏ´Â µî Áö¼ºÀûÀÌ°í Áø½ÇÇÑ ºÐÀ̽ʴϴÙ.

»Ó¸¸ ¾Æ´Ï¶ó ±³È¸¿¡¼­µµ Çϳª´ÔÀÇ ÀÚ³à·Î¼­ ½Å¾Ó½ÉÀÌ µ·µ¶ÇÏ°í, ÈǸ¢ÇÑ ¹ÏÀ½ÀÇ º»ÀÌ µÇ´Â ÀϲÛÀ̱⵵ ÇÕ´Ï´Ù.

 

¿ì¸®°¡ »ì¾Æ°¡´Â »î ¼Ó¿¡¼­ ÁöÇý¿Í Áö½ÄÀÌ ¾ó¸¶³ª ¼ÒÁßÇÏ°í, ÇÊ¿äÇÑ °ÍÀÎÁö ¸»·Î ´Ù Ç¥ÇöÇÒ ¼ö ¾ø½À´Ï´Ù.

±×·¡¼­ ¼º°æ Àá¾ð¿¡ º¸¸é ¡®ÁöÇý¿Í Áö½ÄÀº Çϳª´ÔÀ» °æ¿ÜÇÏ´Â ÀÚÀÇ ¸ð½À¡¯À̶ó°í ÇÏ¿´½À´Ï´Ù.

¹Ý´ë·Î ¾î¸®¼®Àº ÀÚÀÇ ¸ð½ÀÀº Çϳª´ÔÀ» ¶°³ª¼­ °á±¹Àº ½ÇÆÐÇÏ´Â ÀλýÀÌ µÇ°í ¸» °ÍÀ̶ó´Â »ç½ÇÀÔ´Ï´Ù.

 

±×·± Àǹ̿¡¼­ ÀÌ Ã¥Àº ´Ù¾çÇÑ Áö½ÄÀεéÀÇ ¿¬±¸¿Í °æÇèÀÇ ³ëÇϿ츦 ÀúÀÚ¸¸ÀÇ µ¶Æ¯ÇÑ °¨¼º°ú °¨°¢À¸·Î »îÀÇ ÇöÀå¿¡¼­ ÀÌ¿ëÇÏ°í Àû¿ëÇϵµ·Ï ±× Áö½ÄµéÀ» ´ã¾Æ³õÀº Ź¿ùÇÑ ÁöÇý¼­ÀÔ´Ï´Ù.

 

ÀÌ Ã¥À» Àдٺ¸¸é ª°í °£´ÜÇÑ ³í¹®À» Àд °Í °°À» °ÍÀÔ´Ï´Ù.

¶ÇÇÑ ½Ã´ë¸¦ °üÅëÇÏ´Â ½Ã»çÀû °üÁ¡¿¡¼­ 21¼¼±â »ï±¹Áö¸¦ Àд °Í°ú °°À» °ÍÀÔ´Ï´Ù.

±×¸®°í ¿¾ ½Ã´ëÀÇ Á¤´ã°ú °¡½¿±íÀÌ »õ°ÜÁö´Â °¡¸£Ä§À» ´ãÀº Çö´ëÆÇ »ç¼­»ï°æÀ» ¶°¿Ã¸®°Ôµµ ÇÒ °ÍÀÔ´Ï´Ù.

¶§·Ð ÇÑ ÆíÀÇ ¼­»ç½Ã¸¦ ÀÐÀº °Íó·³ ¸¶À½¿¡ Á¤µ·°ú ½Ã¿øÇÔÀ» ¾ò±âµµ ÇÒ °ÍÀÔ´Ï´Ù.

´ÜÆíÀÌÁö¸¸ °¢°¢ÀÇ ³»¿ëÀ» Àдٺ¸¸é ±× ±íÀÌ¿Í Àǹ̷ΠÀÎÇÏ¿© ³î¶ó¿òÀ» ±ÝÄ¡ ¸øÇÏ°Ô µÉ °ÍÀÔ´Ï´Ù.

 

¾Æ¹«ÂÉ·Ï ÀÌ Ã¥À» ÅëÇÏ¿© ºÒÅõ¸íÇÑ ÀÌ ½Ã´ë ¼Ó¿¡ ¹Ì·¡¸¦ °ÆÁ¤ÇÏ´Â ÀÚÀÇ »î¿¡ Èñ¸ÁÀÇ ºûÀÌ ºñÃß¾îÁö±â¸¦ ¼Ò¸ÁÇÕ´Ï´Ù.

ÀÌ ±ÍÇÑ Ã¥À» ÅëÇÏ¿© ¿ì¸® ¸ðµÎ¿¡°Ô ¾Æ¸§´Ù¿î ¼±¹°À» ¾È°Ü ÁֽŠÀÌ°æÀÏ Áý»ç´ÔÀÇ ¼ö°í¿¡ ´Ù½Ã ÇÑ ¹ø °Ý·Á¿Í ĪÂùÀÇ ¸»¾¸À» µå¸³´Ï´Ù.

 

Áý»ç´ÔÀÇ ¾Õ³¯¿¡ Çϳª´ÔÀÇ Ãູ°ú ÀºÇý°¡ ÇÔ²² ÇϽñ⸦ ±âµµµå¸³´Ï´Ù

 

 

 

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ÇÁ·Ñ·Î±×³»ÀÏÀ» ¿©´Â »ýÈ° ¼ÓÀÇ ÁöÇý 3

Ãß Ãµ »ç»îÀÇ Áö½ÄÀ» ´ã¾Æ ³õÀº Ź¿ùÇÑ ÁöÇý¼­ 6

 

Á¦1ºÎÀΰ£ÀÇ »îÀ» À̲ô´Â ¹ýÄ¢µé 13

1:99ÀÇ ¹ýÄ¢ 14

±×·¹¼¤ÀÇ ¹ýÄ¢(Gresham's Law) 17

±ÙÁ¢¼ºÀÇ È¿°ú¿Í À¯»ç¼ºÀÇ ¹ýÄ¢ 20

±úÁø À¯¸®Ã¢ÀÇ ¹ýÄ¢(Broken Window Theory) 23

²ø¾î´ç±èÀÇ ¹ýÄ¢ 26

³Ñ¹ö¿øÀÇ ¹ýÄ¢ 29

´ø¹ÙÀÇ ¹ýÄ¢(Dunbar's Number) 32

µµµµ»õ(Dodo Bird)ÀÇ ¹ýÄ¢ 35

¶óÅ×(Latte)ÀÇ ¹ýÄ¢ 39

·¹¸ó ½ÃÀåÀÇ ¹ýÄ¢ 42

·ÎÅ©ÀÇ ¹ýÄ¢(Lacke's Law) 45

·Õ Å×ÀÏ ¹ýÄ¢(Long Tail Theory) 48

¸®Æ²¿ìµåÀÇ ¹ýÄ¢(Littlewood's Law) 51

¸¶¶óÅæÀÇ ¹ýÄ¢ 54

¸¶Å ȿ°ú¿Í ¸ÞÄ®ÇÁÀÇ ¹ýÄ¢ 57

¸ô¶ô(ÙÒÕª)ÀÇ ¹ýÄ¢ 60

¹Ð·¯ÀÇ ¹ýÄ¢(Miller's Law) 63

º£¹öÀÇ ¹ýÄ¢(Weber's Law) 66

º¥Ä¡ÀÇ ¹ýÄ¢ 69

»óÈ£¼ºÀÇ ¹ýÄ¢(Law of Reciprocality) 72

»ø¸®ÀÇ ¹ýÄ¢(Sally's Law) 75

¼­·Î ÁÁ¾ÆÇÏ´Â ¹ýÄ¢ 78

¼¼·»µðÇÇƼÀÇ ¹ýÄ¢(Serendipity's Law) 81

¼öȮü°¨ÀÇ ¹ýÄ¢(Law of Diminishing Returns) 84

½º¸¶ÀÏ Ä¿ºê(Smile Curve)ÀÇ ¹ýÄ¢ 87

¾Ç¾îÀÇ ¹ýÄ¢ 90

¿¨°ÖÀÇ ¹ýÄ¢(Engel's Law) 93

¿ª¹ß»ó(æ½Û¡ßÌ)ÀÇ ¹ýÄ¢(ÛööÎ) 96

¿ÀÄÄÀÇ ¸éµµ³¯(Ockham's Razor)ÀÇ ¹ýÄ¢ 99

¿ì¹°ÀÇ ¹ýÄ¢ 102

¿ø±Ù(êÀÐÎ)ÀÇ ¹ýÄ¢ 105

Á¦·Î º£À̽º(Zero Base)ÀÇ ¹ýÄ¢ 107

Á˼öÀÇ µô·¹¸¶¿Í ¼±ÅÃÀÇ ¹ýÄ¢ 110

ÁúÅõÀÇ ¹ýÄ¢ 113

ÃÖ¼Ò·®ÀÇ ¹ýÄ¢(Law of Minimum) 116

ų¸®ÀÇ ¹ýÄ¢(Keeley's Law) 118

ŸÇùÀÇ ¹ýÄ¢ 121

Å»¸®¿À ¹ýÄ¢(Lex Talionis) 124

Åä»ç±¸ÆØ(÷ÍÞÝÏ·ø²)ÀÇ ¹ýÄ¢ 127

ÇÇÅÍÀÇ ¹ýÄ¢(Peter Principle) 130

ÇÏÀθ®È÷ÀÇ ¹ýÄ¢(Heinrich's Law) 133

È£ÇÁ½ºÅÂÅÍÀÇ ¹ýÄ¢(Hofstadter's Law) 136

 

 

Á¦2ºÎÀΰ£ÀÇ ÇູÀ» °¡Á®´Ù ÁØ È¿°úµé 139

°£Ã÷ÆçÆ® È¿°ú(Ganzfeld Effect) 140

°³º¯ È¿°ú(Conversion Effect) 143

±ÝÁöµÈ °úÀÏ È¿°ú(Forbidden Fruit Effect) 146

±âµ¿·Â(ѦÔÑÕô)°ú ½Â¼öÈ¿°ú(Multiplier Effect) 150

³«ÀÎÈ¿°ú(Labeling Effect) 153

´é ³»¸² È¿°ú(Anchoring Effect) 156

·ÎÁ¨Å» È¿°ú(Rosenthal Effect) 159

¸¶½Ã¸á·Î È¿°ú(Marshmello Effect)¿Í ¼º°øºñ°á 163

¸»Æĸ® È¿°ú 166

¸ÞµðÄ¡ È¿°ú(Medici Effect) 169

¹Ù³Ñ È¿°ú(Barnum Effect) 172

¹ÝÀÀ¼º È¿°ú(Reactivity Effect) 176

¹ß¶óÈå È¿°ú(Wallach Effect) 179

¹æ°üÀÚ È¿°ú(Bystander Effect) 182

º­·è È¿°ú(The Flea Effect) 185

ºÎ¸Þ¶û È¿°ú(Boomerang Effect) 189

ºß¸®´çÀÇ ´ç³ª±Í È¿°ú(Buridan's Ass Effect) 192

½º³ñ È¿°ú(Snob Effect) 195

½ºÆ®¶óÀÌ»÷µå È¿°ú(Streisand Effect) 198

½ºÆ÷Æ®¶óÀÌÆ® È¿°ú(Spotlight Effect) 201

¾ç¶¼ È¿°ú(Herding Effect) 204

¿ôÀ½ÀÇ È¿°ú 207

¿öºñ°ï È£¼ö È¿°ú(Lake Wobegon Effect) 210

¿ù·»´Ù È¿°ú(Wallenda Effect) 213

ÀÌÄÉ¾Æ È¿°ú(IKEA Effect) 216

Á¤º¸ Á¦½Ã ¼ø¼­ È¿°ú 219

ÀÚÁ¸°¨(í»ðîÊï) È¿°ú 222

ÃʵΠȿ°ú(Primary Effect) 226

ĬÅ×ÀÏÆÄƼ È¿°ú(Cocktail Party Effect) 229

Äð·¹¼îÇÁ È¿°ú(Kuleshov Effect) 232

Å©·¹½ºÇÇ È¿°ú(Crespi Effect) 235

Ʋ È¿°ú(Framing Effect) 238

ÆijëÇø® È¿°ú(Panoplie Effect) 241

Çö󼼺¸ È¿°ú¿Í ³ë½Ãº¸ È¿°ú 244

Çø° È¿°ú(Flynn Effect) 248

ÇãÀ§ ÇÕÀÇ È¿°ú(False-Consensus Effect) 251

È£¼Õ È¿°ú(Hawthorne Effect) 254

 

 

Á¦3ºÎÀΰ£ÀÇ »îÀ» À̲ô´Â ¿ø¸®µé 257

°¡¸é ÁõÈıº(Imposter Syndrome) 258

°¡Á¤ ¿øÄ¢(As If Principle) 261

°í½¿µµÄ¡ µô·¹¸¶(Hedgehog's Dilemma) 265

°íÁ¤°ü³ä(Stereotype) 269

±ÍÀÎ ¿À·ù(Attribution Error) 272

¸ðµç °ÍÀÇ °¡°Ý(The Price of Everything) 275

¹Ì·ç´Â ½À°ü(Procrastination) 279

¹å¼¼¹Ù ½Åµå·Ò(Bathsheba Syndrome) 283

º¸ÀÌÁö ¾Ê´Â °í¸±¶ó(Invisible Gorilla) 286

º¸ÀÌÄà(Boycott) 289

ºê·¹ÀνºÅä¹Ö(Brainstorming) 292

»çȸÀû ÃËÁø(Social Facilitation) 295

»ì¸®¿¡¸® ÁõÈıº(Salieri Syndrome) 298

¼±ÅÃÀÇ ¿ª¼³(Paradox of Choice) 301

½´¿Í¸£Ã÷ÀÇ ³í´Ü(ÒÕÓ¨) 305

½ºÅåµ¥ÀÏ Æз¯µ¶½º(Stockdale Paradox) 308

½Åµ¥·¼¶ó ÄÞÇ÷º½º(Cinderella Complex) 311

¾Æ·Ð½¼ÀÇ ±ÝÁöµÈ Çൿ ½ÇÇè 314

¾Ï¹¬Àû Áö½Ä(Tacit Knowledge) 318

¾ß»ý¸¶ ¿£µù 321

¾çÅÐ ±ð±â(Fleecing of the Flock) 325

¿­Á¤Àû Áõ¿À(Passionate Hatred) 328

¿ä³ª ÄÞÇ÷º½º(Jonah Complex) 332

À̱âÀû ÆíÇâ(Self-Serving Bias) 336

ÀÌÄ«·ç½º Æз¯µ¶½º(Icarus Paradox) 339

Àηù ÁöÇâ ¿ø¸®(Anthropic Principle) 342

ÀÚ°¢¸ù(Lucid Dream) 345

ÀÚ±â ÃæÁ· ¿¹¾ð(Self-Fulfilling Prophecy) 348

ÀÚ±â±â¸¸(Self-Deception) 351

ÀÚÁ¸½É(í»ðîãý)°ú ÀÚÁ¸°¨(í»ðîÊï) 354

Á¦·Î¼¶ °ÔÀÓ(Zero-Sum Game) 357

ÃÖÈÄÅëø °ÔÀÓ(Ultimatum Game) 360

ġŲ °ÔÀÓ(Chicken Game) 363

Ä«·¼ °ø½Ä(Karel Formula) 366

Ä«ÀÎ ÄÞÇ÷º½º(Cain Complex) 369

Äè¶ôÀÇ Ã¹ÙÄû(Hedonic Treadmill) 372

Äí¹Ùµå ÁõÈıº(Couvade Syndrome) 375

ÅͳΠºñÀü(Tunnel Vision) 378

ÅëÁ¦ÀÇ È¯»ó(Illusion of Control) 381

Æ®·ÎÀÌ ¸ñ¸¶(Trojan Horse) 384

Æ®·Ñ¸® µô·¹¸¶(Trolley Dilemma) 386

Æı«Àû Çõ½Å(Disruptive Innovation) 389

ÆĶû»õ ÁõÈıº(Blue Bird Syndrome) 392

ÇнÀµÈ ¹«·Â°¨(Learned Helplessness) 395

È®Áõ ÆíÇâ(Confirmation Bias) 398

 

 

 

[ÀúÀÚ ¼Ò°³]

ÀúÀÚ´Â 1960³â Àü³² ¿µ±¤¿¡¼­ ž °íÇâ¿¡¼­ Áß, °íµîÇб³¸¦ Á¹¾÷ÇÏ¿´´Ù.

»ê¾÷ÇöÀåÀÎ (ÁÖ)°í·Á½Ã¸àÆ® ±¤¾ç°øÀå, À¯Áø±â¾÷ ±¤¾ç°øÀå, ÇöÀç´Â ½Ö¿ëC&E ´ëÇѽøàÆ® 1°øÀå¿¡¼­ ±â´ÉÁ÷ »ç¿øÀ¸·Î 35³â° ±Ù¹« ÁßÀÌ´Ù.

2004³â ȸ»çÀÇ ¹è·Á·Î ¹æ¼ÛÅë½Å´ëÇÐ Áß¾îÁß¹®°ú¿¡ ´Ê±ðÀÌ·Î ÀÔÇÐÇÏ¿© 2012³â¿¡ Á¹¾÷ÇßÀ¸¸ç, ÀçÇÐ Áß ÇÑÀÚ°øÀÎ ±Þ¼ö 1±ÞÀ» ÃëµæÇÏ¿´´Ù.

´ë±â¾÷ÀÎ À¯Áø±â¾÷À¸·Î Àμö µÇ¾úÀ» ´ç½Ã ÀúÀÚ´Â ¸ÅÁÖ 1±Ç¾¿ Àι®¼­¿Í µ¶¼­±³½Ç¿¡¼­ Àڱ⠰è¹ß¼­¸¦ ÃßõÇÒ ¶§¸é ±¸ÀÔÇÏ¿© Àб⵵ ÇÏ¿´°í, ±¸ÀÔÀ» ÇÏÁö ¸øÇÒ ¶§´Â ¿ä¾àº»À» ÅëÇÏ¿© ¹Ýµå½Ã ÀÐ°í °¥ Á¤µµ·Î ¿­Á¤ÀûÀ̾úÀ¸¸ç, µ¿¾ç °íÀü¿¡ µµÃëµÇ¾î ÁøÇÑ °¨µ¿À» ÀüÇÏ°í ÀÖ´Ù.

ÀúÀÚ´Â ÀÌ·¯ÇÑ µ¶¼­¸¦ Åä´ë·Î 2018³âºÎÅÍ °íÇâÀÇ ¿µ±¤ ±º¹Î½Å¹®(¸ÅÁÖ 2Æí)°ú ÇöÀç »ì°í ÀÖ´Â ±¤¾ç½Å¹®¿¡ Ä®·³´Ï½ºÆ®·Î È°µ¿ ÁßÀ̸ç, 2021³â¿¡´Â Àι®ÇÐ Áöµµ»ç 1±Þ°ú ÇÑÀÚ Áöµµ»ç 1±ÞÀ» Çѱ¹ÀÚ°Ý°ËÁ¤Æò°¡ÁøÈï¿ø¿¡¼­ ÃëµæÇÏ¿© °íÇâ°ú Áö¿ª»çȸ ¹®È­ È°µ¿¿¡ ÃÖ¼±À» ´ÙÇÏ°í ÀÖ´Ù.

 

 

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