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ÇÁ·Ñ·Î±×╻³»ÀÏÀ» ¿©´Â »ýÈ° ¼ÓÀÇ ÁöÇý 3
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Á¦1ºÎ╻Àΰ£ÀÇ »îÀ» À̲ô´Â ¹ýÄ¢µé 13
▪ 1:99ÀÇ ¹ýÄ¢ 14
▪ ±×·¹¼¤ÀÇ ¹ýÄ¢(Gresham's Law) 17
▪ ±ÙÁ¢¼ºÀÇ È¿°ú¿Í À¯»ç¼ºÀÇ ¹ýÄ¢ 20
▪ ±úÁø À¯¸®Ã¢ÀÇ ¹ýÄ¢(Broken Window Theory) 23
▪ ²ø¾î´ç±èÀÇ ¹ýÄ¢ 26
▪ ³Ñ¹ö¿øÀÇ ¹ýÄ¢ 29
▪ ´ø¹ÙÀÇ ¹ýÄ¢(Dunbar's Number) 32
▪ µµµµ»õ(Dodo Bird)ÀÇ ¹ýÄ¢ 35
▪ ¶óÅ×(Latte)ÀÇ ¹ýÄ¢ 39
▪ ·¹¸ó ½ÃÀåÀÇ ¹ýÄ¢ 42
▪ ·ÎÅ©ÀÇ ¹ýÄ¢(Lacke's Law) 45
▪ ·Õ Å×ÀÏ ¹ýÄ¢(Long Tail Theory) 48
▪ ¸®Æ²¿ìµåÀÇ ¹ýÄ¢(Littlewood's Law) 51
▪ ¸¶¶óÅæÀÇ ¹ýÄ¢ 54
▪ ¸¶Å ȿ°ú¿Í ¸ÞÄ®ÇÁÀÇ ¹ýÄ¢ 57
▪ ¸ô¶ô(ÙÒÕª)ÀÇ ¹ýÄ¢ 60
▪ ¹Ð·¯ÀÇ ¹ýÄ¢(Miller's Law) 63
▪ º£¹öÀÇ ¹ýÄ¢(Weber's Law) 66
▪ º¥Ä¡ÀÇ ¹ýÄ¢ 69
▪ »óÈ£¼ºÀÇ ¹ýÄ¢(Law of Reciprocality) 72
▪ »ø¸®ÀÇ ¹ýÄ¢(Sally's Law) 75
▪ ¼·Î ÁÁ¾ÆÇÏ´Â ¹ýÄ¢ 78
▪ ¼¼·»µðÇÇƼÀÇ ¹ýÄ¢(Serendipity's Law) 81
▪ ¼öȮü°¨ÀÇ ¹ýÄ¢(Law of Diminishing Returns) 84
▪ ½º¸¶ÀÏ Ä¿ºê(Smile Curve)ÀÇ ¹ýÄ¢ 87
▪ ¾Ç¾îÀÇ ¹ýÄ¢ 90
▪ ¿¨°ÖÀÇ ¹ýÄ¢(Engel's Law) 93
▪ ¿ª¹ß»ó(æ½Û¡ßÌ)ÀÇ ¹ýÄ¢(ÛööÎ) 96
▪ ¿ÀÄÄÀÇ ¸éµµ³¯(Ockham's Razor)ÀÇ ¹ýÄ¢ 99
▪ ¿ì¹°ÀÇ ¹ýÄ¢ 102
▪ ¿ø±Ù(êÀÐÎ)ÀÇ ¹ýÄ¢ 105
▪ Á¦·Î º£À̽º(Zero Base)ÀÇ ¹ýÄ¢ 107
▪ Á˼öÀÇ µô·¹¸¶¿Í ¼±ÅÃÀÇ ¹ýÄ¢ 110
▪ ÁúÅõÀÇ ¹ýÄ¢ 113
▪ ÃÖ¼Ò·®ÀÇ ¹ýÄ¢(Law of Minimum) 116
▪ ų¸®ÀÇ ¹ýÄ¢(Keeley's Law) 118
▪ ŸÇùÀÇ ¹ýÄ¢ 121
▪ Å»¸®¿À ¹ýÄ¢(Lex Talionis) 124
▪ Åä»ç±¸ÆØ(÷ÍÞÝÏ·ø²)ÀÇ ¹ýÄ¢ 127
▪ ÇÇÅÍÀÇ ¹ýÄ¢(Peter Principle) 130
▪ ÇÏÀθ®È÷ÀÇ ¹ýÄ¢(Heinrich's Law) 133
▪ È£ÇÁ½ºÅÂÅÍÀÇ ¹ýÄ¢(Hofstadter's Law) 136
Á¦2ºÎ╻Àΰ£ÀÇ ÇູÀ» °¡Á®´Ù ÁØ È¿°úµé 139
▪ °£Ã÷ÆçÆ® È¿°ú(Ganzfeld Effect) 140
▪ °³º¯ È¿°ú(Conversion Effect) 143
▪ ±ÝÁöµÈ °úÀÏ È¿°ú(Forbidden Fruit Effect) 146
▪ ±âµ¿·Â(ѦÔÑÕô)°ú ½Â¼öÈ¿°ú(Multiplier Effect) 150
▪ ³«ÀÎÈ¿°ú(Labeling Effect) 153
▪ ´é ³»¸² È¿°ú(Anchoring Effect) 156
▪ ·ÎÁ¨Å» È¿°ú(Rosenthal Effect) 159
▪ ¸¶½Ã¸á·Î È¿°ú(Marshmello Effect)¿Í ¼º°øºñ°á 163
▪ ¸»Æĸ® È¿°ú 166
▪ ¸ÞµðÄ¡ È¿°ú(Medici Effect) 169
▪ ¹Ù³Ñ È¿°ú(Barnum Effect) 172
▪ ¹ÝÀÀ¼º È¿°ú(Reactivity Effect) 176
▪ ¹ß¶óÈå È¿°ú(Wallach Effect) 179
▪ ¹æ°üÀÚ È¿°ú(Bystander Effect) 182
▪ º·è È¿°ú(The Flea Effect) 185
▪ ºÎ¸Þ¶û È¿°ú(Boomerang Effect) 189
▪ ºß¸®´çÀÇ ´ç³ª±Í È¿°ú(Buridan's Ass Effect) 192
▪ ½º³ñ È¿°ú(Snob Effect) 195
▪ ½ºÆ®¶óÀÌ»÷µå È¿°ú(Streisand Effect) 198
▪ ½ºÆ÷Æ®¶óÀÌÆ® È¿°ú(Spotlight Effect) 201
▪ ¾ç¶¼ È¿°ú(Herding Effect) 204
▪ ¿ôÀ½ÀÇ È¿°ú 207
▪ ¿öºñ°ï È£¼ö È¿°ú(Lake Wobegon Effect) 210
▪ ¿ù·»´Ù È¿°ú(Wallenda Effect) 213
▪ ÀÌÄÉ¾Æ È¿°ú(IKEA Effect) 216
▪ Á¤º¸ Á¦½Ã ¼ø¼ È¿°ú 219
▪ ÀÚÁ¸°¨(í»ðîÊï) È¿°ú 222
▪ ÃʵΠȿ°ú(Primary Effect) 226
▪ ĬÅ×ÀÏÆÄƼ È¿°ú(Cocktail Party Effect) 229
▪ Äð·¹¼îÇÁ È¿°ú(Kuleshov Effect) 232
▪ Å©·¹½ºÇÇ È¿°ú(Crespi Effect) 235
▪ Ʋ È¿°ú(Framing Effect) 238
▪ ÆijëÇø® È¿°ú(Panoplie Effect) 241
▪ Çö󼼺¸ È¿°ú¿Í ³ë½Ãº¸ È¿°ú 244
▪ Çø° È¿°ú(Flynn Effect) 248
▪ ÇãÀ§ ÇÕÀÇ È¿°ú(False-Consensus Effect) 251
▪ È£¼Õ È¿°ú(Hawthorne Effect) 254
Á¦3ºÎ╻Àΰ£ÀÇ »îÀ» À̲ô´Â ¿ø¸®µé 257
▪ °¡¸é ÁõÈıº(Imposter Syndrome) 258
▪ °¡Á¤ ¿øÄ¢(As If Principle) 261
▪ °í½¿µµÄ¡ µô·¹¸¶(Hedgehog's Dilemma) 265
▪ °íÁ¤°ü³ä(Stereotype) 269
▪ ±ÍÀÎ ¿À·ù(Attribution Error) 272
▪ ¸ðµç °ÍÀÇ °¡°Ý(The Price of Everything) 275
▪ ¹Ì·ç´Â ½À°ü(Procrastination) 279
▪ ¹å¼¼¹Ù ½Åµå·Ò(Bathsheba Syndrome) 283
▪ º¸ÀÌÁö ¾Ê´Â °í¸±¶ó(Invisible Gorilla) 286
▪ º¸ÀÌÄà(Boycott) 289
▪ ºê·¹ÀνºÅä¹Ö(Brainstorming) 292
▪ »çȸÀû ÃËÁø(Social Facilitation) 295
▪ »ì¸®¿¡¸® ÁõÈıº(Salieri Syndrome) 298
▪ ¼±ÅÃÀÇ ¿ª¼³(Paradox of Choice) 301
▪ ½´¿Í¸£Ã÷ÀÇ ³í´Ü(ÒÕÓ¨) 305
▪ ½ºÅåµ¥ÀÏ Æз¯µ¶½º(Stockdale Paradox) 308
▪ ½Åµ¥·¼¶ó ÄÞÇ÷º½º(Cinderella Complex) 311
▪ ¾Æ·Ð½¼ÀÇ ±ÝÁöµÈ Çൿ ½ÇÇè 314
▪ ¾Ï¹¬Àû Áö½Ä(Tacit Knowledge) 318
▪ ¾ß»ý¸¶ ¿£µù 321
▪ ¾çÅÐ ±ð±â(Fleecing of the Flock) 325
▪ ¿Á¤Àû Áõ¿À(Passionate Hatred) 328
▪ ¿ä³ª ÄÞÇ÷º½º(Jonah Complex) 332
▪ À̱âÀû ÆíÇâ(Self-Serving Bias) 336
▪ ÀÌÄ«·ç½º Æз¯µ¶½º(Icarus Paradox) 339
▪ Àηù ÁöÇâ ¿ø¸®(Anthropic Principle) 342
▪ ÀÚ°¢¸ù(Lucid Dream) 345
▪ ÀÚ±â ÃæÁ· ¿¹¾ð(Self-Fulfilling Prophecy) 348
▪ ÀÚ±â±â¸¸(Self-Deception) 351
▪ ÀÚÁ¸½É(í»ðîãý)°ú ÀÚÁ¸°¨(í»ðîÊï) 354
▪ Á¦·Î¼¶ °ÔÀÓ(Zero-Sum Game) 357
▪ ÃÖÈÄÅëø °ÔÀÓ(Ultimatum Game) 360
▪ ġŲ °ÔÀÓ(Chicken Game) 363
▪ Ä«·¼ °ø½Ä(Karel Formula) 366
▪ Ä«ÀÎ ÄÞÇ÷º½º(Cain Complex) 369
▪ Äè¶ôÀÇ Ã¹ÙÄû(Hedonic Treadmill) 372
▪ Äí¹Ùµå ÁõÈıº(Couvade Syndrome) 375
▪ ÅͳΠºñÀü(Tunnel Vision) 378
▪ ÅëÁ¦ÀÇ È¯»ó(Illusion of Control) 381
▪ Æ®·ÎÀÌ ¸ñ¸¶(Trojan Horse) 384
▪ Æ®·Ñ¸® µô·¹¸¶(Trolley Dilemma) 386
▪ Æı«Àû Çõ½Å(Disruptive Innovation) 389
▪ ÆĶû»õ ÁõÈıº(Blue Bird Syndrome) 392
▪ ÇнÀµÈ ¹«·Â°¨(Learned Helplessness) 395
▪ È®Áõ ÆíÇâ(Confirmation Bias) 398
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